Eatwise
Helping reduce food waste by educating the population on how they can lower their impact on the environment
(End to End Mobile App)
OVERVIEW
Role
UX/UI Designer
Duration
4 weeks
UX/UI Design, UX Research, Design Thinking, Task Flows, Personas, Wireframing
Methods
Tools
Figma, Miro, Whimsical, Calendly, Maze
A report by the charity Waste and Resources Action Programme (WRAP) in the UK shows:
9.5 million
tonnes of food waste in 2018
70% of this total
was intended to be consumed by people
classified as “inedible parts”.
30% of it
In the rise of the cost of living prices, more and more people are finding it difficult to cope in the new climate.
People who are on lower incomes/in vulnerable positions tend to sacrifice the quality of food they are consuming; in order to keep up with the increasing prices of their bills.
What is the main reason people waste food?
I interviewed 5 participants who were; aged 24-33 years, from various backgrounds & professions, & located worldwide.
My assumption was due to the lack of education/confidence in cooking and life style.
My questions were centred around the participants food habits, cooking ability, health, and the environment.I interviewed 5 participants who were; aged 24-33 years, from various backgrounds & professions, & located worldwide.
100%
waste food at least once per week; due to the majority from cravings & fridge organisation
100%
their financial situations plays a role in whether or not they choose healthy options
60%
find it hard to come up with recipes with ingredients they already have at home
40%
felt confident when they were cooking for themselves, as they tended to cook the same things.
80%
are aware of the phase “Reduce, Reuse, Recycle” and care about the environment
60%
would like to get into composting
Meet Anna. She wants to help but...
“It would be nice to have an app that tell what recipes I could make with my leftovers”
“I enjoy cooking food but I am still learning”
“It’s not whether if it’s healthy or not, it’s whether I can afford it”
“If I see someone eating something delicious I want it”
“Being more financially economic, seems like a really fun and feeling thing to do”
“I try to live my life by the Food Recovery Hierarchy”
HMW help reduce food waste by using the food Anna already have, whilst educating her of the nutritional and other ways they could help reduce their impact on the environment.
The solution: Eatwise
The app that helps reduce food waste by using the food Anna already has, whilst educating her of nutrition and other ways they could help reduce their impact on the environment.
Brainstorming solutions to pain points
I identified 4 of Anna’s main needs based on pain points
Recipe generator
based on what Anna inputted (reuse)
‘Reduce ‘ section
helps Anna reduce the amount they purchasing during their grocery shop
‘Recycle’ section
provides ways in which the Anna could get rid of their food waste (by composting) and creative ways in which they can reuse items
5-a-day Tracker
based on what Anna inputted (reuse)
I created three task flows that were centred around the three features of:
Reuse (recipe generator), Recycle, and Reduce.
The sketches below follow two journeys: Finding a recipe, based on ingredients inputted & Locating a community compost centre in their desired location.
The sketches were then brought to life incorporating the colour palette and UI components kit; which the combination gave birth to an inviting and down to earth wireframes. The following show the look and feel and main features.
Design validation: Usability testing
The views of the users
Iterations
Search bar moved top section of screen; to increase screen visibility.
Height of map reduced; in order to expose results list.
“Reduce” renamed to “Save” in navigation bar; to lower confusion.
Before
After
⅘ participants went to select the ‘Reduce’ icon in the tab bar when they were doing task 2. Most opted for ‘Reduce’ to be changed, as ‘Recycle’ fitted more with the content it housed
⅖ participants had a bit of trouble with the map screen; as there was little to no change once the results were generated.
All loved the design and general layout of the app, they felt that the colour palette, visuals worked well
Participants like the concept of the app; it something they would want and would find very useful to have
Addressing user pain points in the final version
Flow 1: Finding a recipe, based on ingredients inputted
Flow 2: Locating a community compost centre in their desired location.
Takeaways and highlights
This is the project I am most proud of, as I feel like I have grown in my UX design skills. I was able to better plan what was need for this project and understand what direction I needed to take in order to accomplish the goal. On top I feel like I am able to design in a more refined, efficient, and consistent way.
That being said, having the experience with the Skinologic project, I felt comfortable if I needed to adapt to changes based on obstacles that arose during the process.