Eatwise — Denise Oji

Helping reduce food waste by educating the population on how they can lower their impact on the environment

Eatwise, End to End Mobile App

OVERVIEW

ROLE

UX/UI Designer

DURATION

4 weeks

UX/UI Design, UX Research, Design Thinking, Task Flows, Personas, Wireframing

METHODS

TOOLS

Figma, Miro, Whimsical, Calendly, Maze

SETTING THE STAGE

Are you tired of throwing away perfectly good food every week? You're not alone! according to a report by the charity Waste and Resources Action Programme (WRAP):

9.5 million tonnes

of food waste occurred in the UK in 2018

SO WHAT’S THE PROBLEM? 💥

With rising costs of living, more and more people are struggling to afford high-quality food. Those who are on lower incomes or in vulnerable positions often sacrifice the quality of food they consume to keep up with the increasing prices of their bills.

70% of this total was

intended to be consumed by people

30% was classified

as "inedible parts."

THE REMEDY ✨

WHAT WERE THE MAIN REASONS PEOPLE WASTED FOOD?

No worries, I've got you covered! My awesome app creates yummy recipes using the ingredients you have on hand and the appliances you own. Not only will it save you cash and cut down on waste, but it'll also teach you about healthy eating and eco-friendly practices.

I interviewed 5 participants who were; aged 24-33 years, from various backgrounds & professions, & located worldwide.

“I enjoy cooking food but I am still learning”

My assumption was due to the lack of education/confidence in cooking and life style. This is what was found:

“I try to live my life by the Food Recovery Hierarchy”

100%

of food waste happens at least once a week, mostly due to cravings and fridge organisation.

100%

of their financial situations play a role in whether they choose healthy options.

60%

found it hard to come up with recipes with ingredients they already have at home.

40%

60%

would like to get into composting.

are aware of the phrase "Reduce, Reuse, Recycle" and care about the environment.

felt confident when they were cooking for themselves

80%

“It’s not whether if it’s healthy or not, it’s whether I can afford it”

“Being more financially economic, seems like a really fun and feeling thing to do”

“It would be nice to have an app that tell what recipes I could make with my leftovers”

So, I set out to create a solution that addresses Anna's pain points while helping her reduce her impact on the environment.

Imagine you're Anna, and you open your fridge to find some forgotten vegetables and leftovers. You want to cook something tasty, but you're not sure what you can make with the ingredients you have.

I asked myself: “HMW create a solution that uses the food Anna already has, while also educating her about nutrition and ways to reduce her environmental impact?”

That's where my app comes in! With my solution, you can input what you have in your fridge and get recipes tailored to your ingredients.

I identified 4 main features based on Anna’s on pain points

LET’S DO A LITTLE ROLE PLAY!

Reduce - section that helps you cut down on grocery shopping and

Recycle - section that provides ways to get rid of food waste, including creative ways to reuse items and composting.

5-a-day tracker - that helps you keep track of your daily fruit and vegetable intake.

THE DESIGNS

So, I created sketches that focused on two main flows: Finding a recipe based on what the user inputs & Locating a community composting centred in the users desired location.

Rewrite this is in a more fun way "I created three task flows that were centred around the three features of: Reuse (recipe generator), Recycle, and Reduce."

From there, I brought my sketches to life with an inviting and down-to-earth hi-fi wireframes that incorporate a colour palette and UI component kit.

THE CHALLENGE 😪

Choosing the right interactions and animations that fit with the brand identity of ‘natural’, 'calming’ and ‘supportiveness’ took some trial and error. I played with different smart animation options and found that the "quick" smart animation struck the perfect balance between good response time and smooth transitions for the user.